Eagle Gate College wanted us to create an engaging, colorful TV spot. It needed to be adaptable to different messaging for different markets and locations. They really wanted to do something different than the standard tech school commercial. They had a lot to say and we knew it couldn’t all fit into 30 seconds so having adaptability was the key to success. This 60 second web commercial covers what they wanted to say. From this longer version we’re then able to cut a number of different 30’s for broadcast, each with a different focus. It made for fun and vibrant spot that will have a nice shelf life, and won’t be outdated too soon. We can adapt the messaging as needed. With multiple campus locations they can target their media buy to a specific region & campus and send out different messaging to what might attract a potential student.
Scott Goggles asked us to do a deconstruction animation highlighting the features of their new Prospect goggles. Seeing how something was put together is so satisfying, like watching an episode of How It’s Made. The product it’s self lent the perfect canvas to show off some extreme sports clips. Nothing like getting pumped to ride, while also learning about some incredible new gear. These googles clean the mud off themselves…mind blown right?! Get yourself a pair so you can get dirty…and still see your course!
Creating Product Cinematography
Media Grabbers was tasked with creating high end product cinematography for our dear friend Derek Smith who was producing this shoot for his client Sich Caskets. And I have to say, we made this product look dead sexy! Not funny? Maybe, but when I pass, if I am laid to rest in one of these magnificent caskets, I will have gone out in style.
It’s All About The Details
The reality is a shoot like this means fretting over the details, caring about every spec of dust, smudge and finger print. It means spending hours getting the lighting…just right. In this case it also meant trouble shooting our precision turn table & it’s ancient operating system. But what kind of tech people would we be if we can trouble shoot some older but still relevant gear. Even us Mac people can still wrestle with an old PC.
Once all the elements were in place it came down to practicing the jib & with the casket on the turn table. Getting the same rack focus 16 times till the rotation & the rack match up just…perfect, it’s what we do. The devil is in the details and we are proud to have conquered.
John did a quick VFX breakdown on one of our shots for Pearson Butler Law Offices. They had a brand new building and the entryway sign wasn’t installed come shoot day. No problem, we can FIX IT IN POST! lol…but really, we can and we did. While we were at it we took off the fire alarm on the wall that was distracting and did some work on the color correction. Check it out!
Now watch the full commercial to see this shot in all it’s finished broadcast TV glory.
Younique wanted a recruiting video to help members understand how to help spread the word about their awesome products and opportunities. The white board animation style has been a super popular way to explain a lot of content in an easy to understand way. But with that popularity comes a lot of BAD whiteboard animations. By mixing it up with drawn on elements, other animation techniques and original art work the style can still work to great effect and feel fresh! Check it out.
We can help you get your message heard! Contact us to find out what animation style might serve you best.
How do you get complex health & medical science into a digestible form? With technical animations of course. We do those. Sometimes the science just needs to be shown in a easy to understand way, because the audience isn’t always a symposium of scientists & doctors. Sometimes it’s the average person. Seeing is believing as the saying goes. We work closely with a client to clarify visually that which is hard to explain otherwise. Take this little animation for example.
Let us know if we can help you make something complicated easy to understand with a technical animation!
Plexus’ Xfactor Plus Kids is a new product in their nutritional supplement line. It was important to convey all the messaging about the product but also make it kid friendly to appeal to the moms and dads who would be interested in it. Our illustrator created some really fun characters to feature in the commercial. Her characters are so cute. It’s really fun to see a project go from storyboard sketches to full blown motion!
Get up & run little guy, we believe in you!
Now go out & play with your sister…also take your vitamins like a good boy!
Take a peep at our creation from Media Day 2017 with the Portland Trail Blazers. It’s always exciting to be part of the mix of media professionals and pro athletes. It’s such a busy day for the team. Sometimes we only get a player for a matter of minutes in our area. Getting it right the first time is paramount. Good things these guys are such good sports and willing to jump in with both feet. (so to speak)
We were tasked this summer with heading to New York City to shoot talent for our client Max International. 5 days, 2400+ miles, 6 locations and 12 models! It was a wild ride indeed. We spent a morning in Central Park, a day on the beach at Coney Island, made friends with cafe owners on 5th avenue, toasted on roof tops, ran through airports, outran storms and sweated our brains out waiting for trains all to make the most of what NYC has to offer…DIVERSITY! We are pretty darn happy with the end results. WE <3 NYC!!!!
Our new reel is fresh out of the edit bay! It’s always fun to gather the work from the past year and try to cram the best stuff into 120 seconds. It’s hard to decide what makes it in & what gets left on the cutting room floor. We had a lot of fun, fresh work come our way and cutting the demo is akin to flipping through the family photo album. We always get the warm and fuzzies remembering the past year through the lens of our creativity. Take a peak, we hope you enjoy watching it as much as we enjoyed making it!
Music Credit: Perfume! by Fusq