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Product Cinematography – Devil in the details

Creating Product Cinematorgraphy

Media Grabbers was tasked with creating high end product cinematography for our dear friend Derek Smith who was producing this shoot for his client Sich Caskets. And I have to say, we made this product look dead sexy! Not funny? Maybe, but when I pass, if I am laid to rest in one of these magnificent caskets, I will have gone out in style.

 

It’s All About The Details

The reality is a shoot like this means fretting over the details, caring about every spec of dust, smudge and finger print. It means spending hours getting the lighting…just right. In this case it also meant trouble shooting our precision turn table & it’s ancient operating system. But what kind of tech people would we be if we can trouble shoot some older but still relevant gear. Even us Mac people can still wrestle with an old PC.

Once all the elements were in place it came down to practicing the jib & with the casket on the turn table. Getting the same rack focus 16 times till the rotation & the rack match up just…perfect, it’s what we do. The devil is in the details and we are proud to have conquered.

 

VFX Breakdown

John did a quick VFX breakdown on one of our shots for Pearson Butler Law Offices. They had a brand new building and the entryway sign wasn’t installed come shoot day. No problem, we can FIX IT IN POST! lol…but really, we can and we did. While we were at it we took off the fire alarm on the wall that was distracting and did some work on the color correction. Check it out!

Now watch the full commercial to see this shot in all it’s finished broadcast TV glory.

Younique Recruiting Video

Younique wanted a recruiting video to help members understand how to help spread the word about their awesome products and opportunities. The white board animation style has been a super popular way to explain a lot of content in an easy to understand way. But with that popularity comes a lot of BAD whiteboard animations. By mixing it up with drawn on elements, other animation techniques and original art work the style can still work to great effect and feel fresh! Check it out.

We can help you get your message heard! Contact us to find out what animation style might serve you best.

Portland Trail Blazers Arena Video 2017

Take a peep at our creation from Media Day 2017 with the Portland Trail Blazers. It’s always exciting to be part of the mix of media professionals and pro athletes. It’s such a busy day for the team. Sometimes we only get a player for a matter of minutes in our area. Getting it right the first time is paramount. Good things these guys are such good sports and willing to jump in with both feet. (so to speak)

Media Grabbers Takes Manhattan…and Brooklyn

We were tasked this summer with heading to New York City to shoot talent for our client Max International. 5 days, 2400+ miles, 6 locations and 12 models! It was a wild ride indeed. We spent a morning in Central Park, a day on the beach at Coney Island, made friends with cafe owners on 5th avenue, toasted on roof tops, ran through airports, outran storms and sweated our brains out waiting for trains all to make the most of what NYC has to offer…DIVERSITY!   We are pretty darn happy with the end results.   WE <3 NYC!!!!

Virtual MD by Stream

Virtual MD by Stream wanted to create an animated 2D illustration style video to help promote their new service and educate users on how to get the most out of it. We love to create illustrations and that 2D colorful cartoon vibe is all the rage at the moment.  Our in house illustrator extraordinaire Bobbi Hobbs crafted some winning story boards that really sold the concept and we were off an running from there.

Watch the promotional video below to get a short overview of the service. We also did a second more in depth video to show how to navigate the system in a step by step guide….Step 1 get sick!

Overview

How to Use

Fluent Home

Fluent Home, a leader in home security and automation came to us to help promote their new vehicle geo-tracking security device. They wanted an eye catching animated video that demonstrated the connectivity between their home panel device and their new ‘VUE’ device that gives your car’s health and location all from your phone. We wanted to design a look that was mostly 2D illustrated but with a mix of 3D elements used throughout to give it a unique look and feel. Joshua Eaton concepted and wrote the script and Bobbi Hobbs designed the look and animated it from start to finish.

 

Route 1A Advertising – Products shots…san product!

Route 1A Advertising out of Illinois contacted us in November 2016 and wanted us to create the visuals for a new 9mm handgun commercial for Taurus that was going to launch at the 2017 SHOT Show. But there was one problem, they hadn’t manufactured the gun yet and there was nothing to ‘shoot’ in the studio. Oh…. and the convention was 6 weeks away. We said, that’s ok, give us the engineered Auto-Cad files and we’ll give you some photo real visuals to work with that will be better than the real thing. After a few weeks of dialing in all the 3D modeled polygons with the engineers, our animator Tyrone Thomas started lock & laoding out some amazing renders. In 3D, we could achieve some trick camera paths with a unique depth of field that would be extremely tough to pull off in real life. All at a fraction of the price for a live shoot, using an expensive motorized dolly and a macro lens setup. Jamie Potosnak and Mike Hermann from Route 1A did the final assembly and audio mix, but the gun renders were all Tyrone!

Finished Commercial

Here is a sweet in progress video of us previewing the altered auto-cad & adjusted polygons.

 And some stills 

Teamwork makes the dream work

Teamwork truly does make the dream work. There are times when a project’s needs, budget or time frame dictates that we reach beyond our own creative bubble to build bridges and collaborate with other production professionals. It’s fun to work with other creatives in our industry who share our passions.

 

Needless to say we were stoked to have the guys from The Brute Squad reach out to us to assist with some 3D renderings for their client Hudson Mfg. This project turned out great and we couldn’t be happier about being in the mix.

 

We were given reference pictures of the 1911 gun they used on set and a 3D model of the new Hudson H9 gun. This product is so new a production version of the gun wasn’t ready at the time. From there we set out to work our magic. Check out the 3D gun pull-apart we created.

 

 

Now watch the whole piece. Note what a difference sound design makes during the 3D pull apart section. Just like a team of people, great production is a lot of elements mixed in to make something bigger than any one element alone. What a great spot. We were honored to be part of the process. Go TEAM!

 

Agency: Pandemic

Production: The Brute Squad

Gun transform animation: Media Grabbers