Our new reel is fresh out of the edit bay! It’s always fun to gather the work from the past year and try to cram the best stuff into 120 seconds. It’s hard to decide what makes it in & what gets left on the cutting room floor. We had a lot of fun, fresh work come our way and cutting the demo is akin to flipping through the family photo album. We always get the warm and fuzzies remembering the past year through the lens of our creativity. Take a peak, we hope you enjoy watching it as much as we enjoyed making it!
The Portland Trailblazers once again tapped Media Grabbers to create their broadcast and arena openers for the 2016 and 2017 season. The players were filmed on location in Portland at the Moda Center. Back in Salt Lake City each clip of the players was keyed off the green screen and then composited with illustrated elements to give it an urban 2D animated look that brings your attention to the all important dunks! (it’s in the name man). It needed to have both authentic grit and organic flow to match the pace of the music and the vibe of Rip City. Being short on time, but big on ideas we got our creative game on. Media Grabbers team point guard Wyatt Germer passed to players Mark Ricks and Bobbi Hobbs to Alley-Oop the edit in a seamless pass of artistry. The result is an action packed opener that brings to life the energy and skill that each player brings to the court, game after game.
Route 1A Advertising out of Illinois contacted us in November 2016 and wanted us to create the visuals for a new 9mm handgun commercial for Taurus that was going to launch at the 2017 SHOT Show. But there was one problem, they hadn’t manufactured the gun yet and there was nothing to ‘shoot’ in the studio. Oh…. and the convention was 6 weeks away. We said, that’s ok, give us the engineered Auto-Cad files and we’ll give you some photo real visuals to work with that will be better than the real thing. After a few weeks of dialing in all the 3D modeled polygons with the engineers, our animator Tyrone Thomas started lock & laoding out some amazing renders. In 3D, we could achieve some trick camera paths with a unique depth of field that would be extremely tough to pull off in real life. All at a fraction of the price for a live shoot, using an expensive motorized dolly and a macro lens setup. Jamie Potosnak and Mike Hermann from Route 1A did the final assembly and audio mix, but the gun renders were all Tyrone!
Here is a sweet in progress video of us previewing the altered auto-cad & adjusted polygons.
Nissan Man was born when Hula Girl, MaryLee Robinson, came to us and asked us to develop a super-hero character that saved people from competitor’s ‘high prices’. We swooped in to meet the challenge. This group of Nissan dealerships, with stores in Wyoming and Montana, wanted to represent their sales force as superheroes, in their broadcast TV commercials. Our Illustrator Bobbi Hobbs started with sketches and created several versions of Nissan Man and Nissan Woman before we landed on the final set of capes and tights. For the overall look of the spot, we created motion graphic comic book frames to give it that page turner vibe of childhoods past. Super villain high prices don’t stand a chance against the Nissan super hero sales force.
Timelapse of Bobbi inking in her rough sketch.
Now watch the whole spot in all it’s super hero glory.
Media Grabbers is a full service production facility and a talented team of producers, directors and post production specialists. Rent our studio and or hire our creatives to help you take a concept from creative brief to deliverable media.