Scott Goggles asked us to do a deconstruction animation highlighting the features of their new Prospect goggles. Seeing how something was put together is so satisfying, like watching an episode of How It’s Made. The product it’s self lent the perfect canvas to show off some extreme sports clips. Nothing like getting pumped to ride, while also learning about some incredible new gear. These googles clean the mud off themselves…mind blown right?! Get yourself a pair so you can get dirty…and still see your course!
POSTCARDS from POST PRODUCTION
Creating Product Cinematography
Media Grabbers was tasked with creating high end product cinematography for our dear friend Derek Smith who was producing this shoot for his client Sich Caskets. And I have to say, we made this product look dead sexy! Not funny? Maybe, but when I pass, if I am laid to rest in one of these magnificent caskets, I will have gone out in style.
It’s All About The Details
The reality is a shoot like this means fretting over the details, caring about every spec of dust, smudge and finger print. It means spending hours getting the lighting…just right. In this case it also meant trouble shooting our precision turn table & it’s ancient operating system. But what kind of tech people would we be if we can trouble shoot some older but still relevant gear. Even us Mac people can still wrestle with an old PC.
Once all the elements were in place it came down to practicing the jib & with the casket on the turn table. Getting the same rack focus 16 times till the rotation & the rack match up just…perfect, it’s what we do. The devil is in the details and we are proud to have conquered.
John did a quick VFX breakdown on one of our shots for Pearson Butler Law Offices. They had a brand new building and the entryway sign wasn’t installed come shoot day. No problem, we can FIX IT IN POST! lol…but really, we can and we did. While we were at it we took off the fire alarm on the wall that was distracting and did some work on the color correction. Check it out!
Now watch the full commercial to see this shot in all it’s finished broadcast TV glory.