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POSTCARDS from POST PRODUCTION

Product Cinematography – Devil in the details

Creating Product Cinematorgraphy

Media Grabbers was tasked with creating high end product cinematography for our dear friend Derek Smith who was producing this shoot for his client Sich Caskets. And I have to say, we made this product look dead sexy! Not funny? Maybe, but when I pass, if I am laid to rest in one of these magnificent caskets, I will have gone out in style.

 

It’s All About The Details

The reality is a shoot like this means fretting over the details, caring about every spec of dust, smudge and finger print. It means spending hours getting the lighting…just right. In this case it also meant trouble shooting our precision turn table & it’s ancient operating system. But what kind of tech people would we be if we can trouble shoot some older but still relevant gear. Even us Mac people can still wrestle with an old PC.

Once all the elements were in place it came down to practicing the jib & with the casket on the turn table. Getting the same rack focus 16 times till the rotation & the rack match up just…perfect, it’s what we do. The devil is in the details and we are proud to have conquered.

 

VFX Breakdown

John did a quick VFX breakdown on one of our shots for Pearson Butler Law Offices. They had a brand new building and the entryway sign wasn’t installed come shoot day. No problem, we can FIX IT IN POST! lol…but really, we can and we did. While we were at it we took off the fire alarm on the wall that was distracting and did some work on the color correction. Check it out!

Now watch the full commercial to see this shot in all it’s finished broadcast TV glory.

Younique Recruiting Video

Younique wanted a recruiting video to help members understand how to help spread the word about their awesome products and opportunities. The white board animation style has been a super popular way to explain a lot of content in an easy to understand way. But with that popularity comes a lot of BAD whiteboard animations. By mixing it up with drawn on elements, other animation techniques and original art work the style can still work to great effect and feel fresh! Check it out.

We can help you get your message heard! Contact us to find out what animation style might serve you best.