Route 1A Advertising – Products shots…san product!

Route 1A Advertising out of Illinois contacted us in November 2016 and wanted us to create the visuals for a new 9mm handgun commercial for Taurus that was going to launch at the 2017 SHOT Show. But there was one problem, they hadn’t manufactured the gun yet and there was nothing to ‘shoot’ in the studio. Oh…. and the convention was 6 weeks away. We said, that’s ok, give us the engineered Auto-Cad files and we’ll give you some photo real visuals to work with that will be better than the real thing. After a few weeks of dialing in all the 3D modeled polygons with the engineers, our animator Tyrone Thomas started lock & laoding out some amazing renders. In 3D, we could achieve some trick camera paths with a unique depth of field that would be extremely tough to pull off in real life. All at a fraction of the price for a live shoot, using an expensive motorized dolly and a macro lens setup. Jamie Potosnak and Mike Hermann from Route 1A did the final assembly and audio mix, but the gun renders were all Tyrone!

Finished Commercial

Here is a sweet in progress video of us previewing the altered auto-cad & adjusted polygons.

 And some stills